When the media calls, or when you must take your story to the media, it’s important to state your message clearly. There is simply no substitute for being fully prepared.

The bright light of public attention. The camera’s unblinking eye. An aggressive journalist at hand. These are the challenges nearly every organization will face at some time. If you are unprepared to effectively handle media interviews, the stakes can be high: negative public perceptions, embarrassment, and further inquires from the press. The public arena is no place to make mistakes, to be tentative or leave a poor impression. Your goal? To state your message clearly. To speak with confidence – using tools of the media to our advantage.

Preparation. Practice. Strategies for dealing with the media and expressing your message clearly. Opportunities that are available to you and your organization through the Center for Media Training – offering executive coaching designed to improve your performance. The Center for Media Training offers you tangible, specific ways to get YOUR message across. Your trainers are media veterans: journalists, talk show hosts and news anchors with decades of both print and electronic media experience. Using a real world perspective, our professionals give you powerful strategies for successfully communicating your ideas. Workshops can be held on-site, at your meeting location or at the Center for Media Training’s fully equipped, working broadcast studio located in downtown Austin.

MEDIA 101: Shining in the Media Spotlight Tough questions fired at you by probing journalists. Cameras rolling, recording every nuance and hesitation. In your next media encounter, will you be prepared? Or will you lose an opportunity to get your message across? Learn ways to express your ideas clearly in media interviews. Cultivate polish and poise. Gain expertise handling all types of media interviews, including television, radio and print. Build confidence in your ability to perform well "in the spotlight."

Small Group Coaching with Extensive Feedback Discover what reporters want: electronic & print. Practice interview skills with veteran reporters. Deliver a dynamic media presentation Control the direction of the media interview Learn to speak in "sound bites" Handle hostile questions Develop a strategy for thinking on your feet Experience appropriate on-camera body language

Advanced Media Coaching: Crafting Your Message Whether preparing for a media interview, video teleconference, new public initiative – or a public crisis – be ready to perform at the highest level. Our media coaches, former news reporters with decades of experience, focus exclusively on current issues affecting your organization or profession. Formulate your individualized message in this advanced course. Communicate it clearly to the media using principles and techniques learned in an actual broadcast setting. One-on-One Executive Coaching in a Studio Setting Benefiting from a variety of coaching techniques, you’ll learn how to handle difficult challenges such as news conference, satellite interviews and hostile questioning. Extensive feedback – verbal and videotaped – enables you to become a polished, confident spokesperson.